A Relatable & Versatile Micro Influencer

Through sponsorships & brand endorsements, José would be able to generate more & better quality content. While the content he's been creating seems prolific, he is currently doing it on his own, with post-production support for the reels only. His content would therefore improve when corporate sponsorship comes into the equation. At some point, he will have to hire a team to help with lighting, styling & graphic design. 

Brands are invited to follow José's account first and observe his content. There are so many opportunities for product placement, which would seem so natural and organic. The diversity of José's interests and activities make him ideal for brand representation. Because 1 single brand could make appearances across a wide array of activities. José's different activities attract different demographics. People who engage with his GRWM may not be interested in his workout routines & sports nutrition (and vice versa). A different group engages with his cultural interests. And another entirely different group is interested in Kundalini & Yoga. It's a very mixed demographic.   

José lives in Madrid, a metropolitan city which invites you to dress well. His go to brands for the smart casual & dressy style have been Zara & Armani Exchange. Two affordable brands with an air of classic elegance about them. They are easy to mix and match and accessorize. Desigual, Mango, H&M are also a part of José's daily wardrobe. Other brands with a similar aesthetic could work for him as well.  

Both of these dictums resonate here: "Less is more" & "A little goes a long way"...

José occasionally wears luxury fashion brands. As a perk of being a model, he keeps some of the clothes after a photo shoot. He has been using those to create his outfits in the "Get Ready With Me" (GRWM) Reels. However, those outfits mostly consist of Zara items, with a statement piece from a Luxury fashion brand. It's a creative & resourceful approach to dressing on a budget. One which does not solely rely on fashion labels or the latest collections. It's how an average person would dress. 

Brands could benefit from being featured in small doses, and most followers would be able to relate to that. Wearing silk Versace from head to toe feels amazing and is fantastic for an editorial photo shoot, fashion film or music video. However, it would be unrelatable in a GRWM context. It would be perceived as flaunting (or "Flexing"), which is not a part of whom José aspires to be as an influencer. He wants to inspire his audience with authentic content. He wants to promote a balanced lifestyle which is true to himself and which is attainable. A lot of what's already on Instagram in terms of luxury fashion is unattainable to the average person.   

José is an ISSA-certified Personal Trainer. Exercise is a part of his daily routine. Whether it is Resistance Training, Calisthenics, Soccer or Skateboarding, he's the right kind of model for Sportswear.  His brand loyalty towards Adidas would make him an ideal fit for that brand. Especially since Adidas has several lines, including one for Skateboards. Y-3 would also be very compatible with José's above mentioned smart casual style. Of course, other industry greats like Nike, Asics, New Balance, Everlast, Puma, Fila & Reebok fall within the pool of brands José owns and wears. 

José has the body and the confidence to wear briefs. He exercises daily and his favorite exercise happens to be legs. He lifts the maximum weight in the Leg Press Machine, which always turns heads at the gym. That's why he makes a great underwear or swimwear model. His audience reacts very positively each time he shares a GRWM or other kind of reel in which he appears wearing underwear / swimming briefs. 

As a Kundalini facilitator & a person who practices Yoga & Meditation every morning, José would be the perfect brand ambassador for holistic or Yoga related products, including clothes. He is a model after all, so the clothes will look good on him. Imagine the combination of muscles, agility & Calisthenics together with Yoga.  

José has a soft spot for Carolina Herrera fragrances because she's his "compatriota" from Venezuela. Otherwise, he opts for fine fragrance companies Serge Lutens, Frederic Malle & Diptyque. 

As a model, José is required to take care of his complexion. Sunblock, Serum and Moisturizer are the skin care cosmetics which are compatible with José's image and personality. He does a lot of outdoor sports, so he needs to follow a skin regimen to protect his skin. Loreal, Clinique, Shiseido, Kiehl's & La Roche-Posay are the brands he actually uses. Therefore, by partnering with José,  a cosmetics brand could reach a niche segment of the market, which is fitness and outdoorsy people. This is a segment they may not necessarily tap into, but calisthenics & skateboard enthusiasts need a good sunblock, especially in sunny Spain! And because José also has an audience interested in fashion and GRWM videos, that demographic as well is likely to watch skin care related reels.

José is an ISSA-certified Sports Nutritionist. He is very well suited to endorse a brand of natural supplements / healthy protein shakes. 

Because he personally advocates a holistic approach to muscle gain, free of any chemicals. His diet is basically flexitarian and includes lean proteins, which is why he could also help promote a High-end grocrey store just like he did in Bogotá (see above right video). This kind of store offers a broad range of fish fillets and prime cuts, which is important in a lifestyle diet. One can plan their meals with variety and look forward to what's next on the menu. Even consumers who are price sensitive could get in the habit of visiting the high-end grocery store just to buy fish fillet for example, because the quality is always high and the price difference can be small when compared to big chain supermarkets. One just has to shop smart and compare prices, which José does intuitively and mentions in his videos. It's how he shops.

When it comes to kitchen appliances which José uses in his cooking & smoothie reels (see above right video), there are 4 main ones: Blenders, Juicers, AirFryers & Multi-cookers. Sellers of these appliances could be the sponsors of this type of content. 

When José travels, he takes his passion for Sports, Kundalini & Culture with him. It's not just about hotels, restaurants and shopping. Wherever he travels, he looks for skateboard & calisthenics parks. He also looks for museums and Opera houses. Therefore, an airline company which would sponsor José can expect interesting content to be created during that trip and for the company's name to be associated with these cultural activities. The content would include the flight experience in the narrative. The same applies to sponsorship by Hotels, where the GRWM reels would be created as well as a fitness routine at the hotel gym etc. He always creates different reels at each hotel featuring different activities. For example, during a trip to Paris, he did a GRWM reel before going to the Opera to attend a performance. In the caption, he mentioned that the Hotel Alfred Sommier is around the corner from Opera Garnier and therefore convenient for opera fans. Such word of mouth is great for the hotel. A privileged location is one of this hotel's selling points. And when a hotel reposts the reel on their feed, it's like a testimonial. It's advertising in a subtle way.